Retail Point of Sale (POS) Discounts

• While discounts are used in more than 25% of total POS transactions, its feature set does not meet our target users' business operation needs.
• The feature limitations lead store staff to use manual workarounds that increase the risk of human errors and untracked discount exploitations

• Developed product directions and scope development with product and tech leads
• Conducted user research to prioritize improvement areas based on user needs and ran usability testing for validation
• Worked closely with product, development, data and product marketing teams throughout the project
• Created user flows and worked on UI/UX design and finalization

Draw solutions by anchoring the UX approach to user challenges and problems

Approach solutions from the lens of the check-out system rather than the discount feature alone

• Upfront discount details empower staff to move to the next step of checkout with confidence
• Access to all applied discounts in one place

• Restructuring legacy discount IA that hinders users
• A stand-alone discount code entry point and increases its discoverability and usage
• Data-informed product optimization

Store managers update their staff every morning and write down or print discount codes. This improvement streamlines discount code access

• Restructuring legacy discount IA that hinders users
• A stand-alone discount code entry point and increases its discoverability and usage
• Data-informed product optimization

• 45% Reduction on custom discount
• 72% Adoption on multiple admin-defined discount
• The manual override of automatic discount has been reduced by 81%. 2,725,650 taps reduced per month