Soojin Cha
Shopify

Retail Point of Sale (POS) Returns and Exchange in Cart

Tools used

Transforming the returns and exchanges (R&E) experience to be more flexible, seamless, and integrated, providing new opportunities to grow revenue through returns and exchanges by keeping a staff selling mindset in cart.

  • Shipped: 2026
Returns and exchanges flow, before and after

Background

By seamlessly transitioning from return to exchange within a flexible cart experience, staff can engage customer sat a pivotal moment - leveraging modifiers and smart grid shortcuts to upsell or recommend alternatives. This not only improves customer satisfaction, but also protects and grows revenue: 85% of exchanges retain or even increase transaction value.

  • What users want: Faster, clearer workflows — Cart-based R&E enables staff to quickly manage returns, refunds, and exchanges with an intuitive visual cart experience, while smart-grid shortcuts and modifiers help maximize upselling and customer satisfaction.
  • Low-trust retail environment

Central Design Goals

  • Flexibility

  • Upsell opportunity

  • Speed

My Role

  • Led the end-to-end design of a more flexible, visual Returns & Exchanges experience across POS and partner surfaces.
  • Partnered closely with product, engineering, shipping, and delivery teams to align design with platform scalability and performance.
  • Conducted user research with staff, merchants, and partners to inform cart-based R&E flows, smart-grid shortcuts, and modifiers.
  • Designed intuitive cart-based workflows that speed up returns, refunds, and exchanges while reducing in-store cognitive load.

Improvement comparison

Before: Legacy, fixed locked-in flow

Fixed separate flows: When customers change their mind to exchange instead, staff needs to start all over

Legacy exchange flow

After: Flexible cart-based flow

Flexibility & Speed: Return and exchange cart can transition to one another

New cart-based exchange flow

On-site & virtual user feedback

Led hybrid research to optimize returns and exchanges across store staff and HQ operations managers. Paired on-site testing with remote interviews to balance front-line speed on the sales floor with business-level controls.

On-site merchant visit
Virtual speed-run user interview

End-to-end return flow

A dedicated return cart fast, error-free refund processing.

End-to-end refund flow

Return data collection + Return to Exchange transition

Dynamic cart pattern that automatically transitions a return into an exchange when new items are added.

Return automatically becoming an exchange as items are added

Return cart buildling options with return reason collection

Exploration on critical return-reason data capture.

Option 1: front-loaded return reason with autosave
Option 4: extended popover
Option 2: cart validation
Option 3: checkmark

Post-feature launch exploration: Ai-generated return reason

Shifting from generic return reasons to contextual AI options, giving brands actionable data to inform product quality, fit, and merchandising decisions.

AI-generated return reason concept 1
AI-generated return reason concept 2
Next: POS Discounts